EuroTrak is the largest comparative multi-country study on hearing loss and hearing aid usage.
Initiated by EHIMA in 2009, EuroTrak was designed as a means for raising public awareness on key issues of hearing loss and hearing care. It sheds light on hearing loss prevalence as well as on the use of hearing aids and the experience of hard of hearing people with their hearing instruments. Initially conducted in Germany, France and United Kingdom, EuroTrak today covers over a wide range of countries across Europe and beyond. Repeating a national survey every three years allows to identify trends across time and borders.
EuroTrak is designed as an online panel study, based on self-reported hearing loss of the participants. It is carried out by the market research institute ANOVUM on behalf of EHIMA. The questionnaire is designed to be compatible with U.S. MarkeTrak to secure cross continent comparison.